01 · SHAMPOO
Trichology shampoo with beta-keratin.
Daily washing. A mild cleansing base (sulphate-free, silicone-free, dye-free), beta-keratin 1.5-2.0%, collagen hydrolysate. Free from SLS/SLES and parabens.
250 ml · pH 5.0-5.5
● HAIR LINE · TRICHOLOGY
Trichology at home. Keratin that builds the structure of the hair.
Shampoos, conditioners, ampoules. A complete routine for hair damaged by styling, colouring and hard water. Beta-keratin from turkey feather — it penetrates the cortex, it does not form a coating.
TRICHOLOGY
● APPROACH
How we make hair care in our laboratory.
Most keratin shampoos on the market use wool keratin (alpha) — a cheaper and more widely available raw material, but one that forms a coating on the hair instead of penetrating the cortex. We use beta-keratin from turkey feather.
Cysteine <8% (vs ~12% in wool keratin), fewer disulphide bonds, a pleated-sheet structure. In a formulation this translates into greater fibre flexibility and better penetration. We use a mild cleansing base (sulphate-free, silicone-free, dye-free) — the final pH of every formula falls within 4.5-5.5, that is within the natural pH range of the scalp. Every shampoo goes through an in-use test with 30-50 users before it reaches the market.
β-KERATIN
1.5-2.0%
CYSTEINE
< 8%
IN-USE TEST
30-50 people
● STRUCTURE
Exactly where beta-keratin acts.
Cross-section of a hair: medulla, cortex, cuticle. Beta-keratin penetrates the cortical layer, where it rebuilds the peptide bonds broken by colouring.
● PRODUCTS IN THE LINE
A three-step routine.
02 · CONDITIONER
Repairing conditioner with turkey collagen.
After washing, leave on for 3-5 min. Closes the cuticle, moisturises the cortex. Collagen hydrolysate 1.0%, beta-keratin 1.5-2.0%, cationic emollients without silicones.
200 ml · pH 4.8-5.2
03 · AMPOULES
Intensive pre-wash ampoules.
An 8-week course, 1× a week. Beta-keratin 1.5-2.0%, an amino acid complex, fermented peptides. Applied 10 min before washing.
5 ml × 8 · pH 5.0
● WHO IT IS FOR
Coloured, thinning and curly hair.
PERSONA 01
Bleaching, ammonia, frequent heat styling — broken disulphide bonds, porosity 3+. Beta-keratin fills in the structure without forming a coating that disappears after the first wash.Hair weakened by colouring.
PERSONA 02
You are looking for products with actives — not for “volume and shine”. A mild cleansing base (sulphate-free, silicone-free, dye-free), collagen that supports the scalp. You combine it with dermatological treatment.Androgenetic alopecia — for the informed.
PERSONA 03
High porosity, variable structure. You do not want silicones that give a momentary effect but clog the cuticle. Beta-keratin 1.5-2.0% + collagen stabilises the curl pattern without dehydrating the hair.Curly hair with a frizz problem.
● SPECIFICATION
Technical parameters of the line.
HAIR LINE — TECHNICAL PARAMETERS
Shampoo + conditioner + ampoule.
Shampoo pH5.0 — 5.5
Conditioner pH4.8 — 5.2
Beta-keratin content1.5 — 2.0%
Peptide molecular weight~ 2 kDa
Cysteine (vs wool keratin ~12%)< 8%
Keratin sourceturkey feather
Cleansing basemild · sulphate-free
Free from SLS / SLES / siliconesyes
In-use test before launch30-50 people
PAO (Period After Opening)12 M
● LAUNCH LIST
The first packs of the Hair line.
Receive a 3-step test set (shampoo 50ml + conditioner 50ml + 1 ampoule) when we open sales, plus 25% off your first order.
Join the launch list● PRIVATE LABEL · OPTIONAL
We can also prepare this line as a private label.
Talk to us if you want to launch your own trichology line with turkey beta-keratin. We will put our expertise and formulations to work in your private label project — for salons and for pharmacy and drugstore brands.
Let us talk about working together